Words by Leah Phillips Photography by Indya Connley We music industry folk are a multi-talented bunch. It’d be hard to get by without having at least a few skills of the trade under your belt. But when you’re a freelancing operator – with many fingers in many pies – making a brand for yourself is a fantastic way to gain recognition and familiarity. 10 years ago MJ of the boutique agency 100% Phat did just that. He shared some of his small business wisdom with Leah Phillips. A self-confessed music head since his youth, MJ started out in the club scene after high school. He started promoting and hosting his own nights before moving into a marketing management role for select clubs. After some time in the industry MJ realized the venues he bounced between were the ones getting the credit for his work and he wasn’t building up an audience of his own. That’s when 100% Phat was born. This umbrella brand tied together all the facets of the business, which included artist management, events, tour booking and hosting radio. Artists signed to his agency now include Tom Showtime, DJ Agent 86, DJ Flagrant, M-Phazes and DJ Hijack. The … Continue reading ALL HIS EGGS IN ONE BASKET