Words by Alex Watts As one of the chief publicists working at Chrissie Vincent Publicity, whose list of past and present clients include Dallas Crane, Tim Rogers and The Wu-Tang Clan, Melbourne Guru felt that Sarah Guppy was the right person to ask for some advice regarding the how’s, when’s and why’s of music publicity. “Starting out I think bands should act as their own publicist, purely because you need to learn the business, you need to know how much hard work a publicist puts into their job,” states Guppy. “There are a lot of young artists (that) will come and say ‘right — this is what I want,’ and they’ll expect they’re going to get all the big publications straight away. It starts with artists playing shows, getting a bit of a name and getting people talking about them, so that when it does land in (the media’s) inbox or across their desk in the mail, they’ll (the media) go ‘oh yeah, I know that name from somewhere, blah blah were talking about them.’” When the time comes the right publicist can make an enormous difference to an artist’s career. “You have to be careful — you have to … Continue reading ARE WE THERE YET?