GLOBAL DISTRIBUTION JUST AROUND THE CORNER
Words by Neil Boland Photography by Elleni Toumpas Photography Music distribution and representation has traditionally been the domain of suited-up office types with warehouses full of CDs and shipping schedules, not to mention a keen eye on the bottom line instead of an ear on the music. But the digital revolution that many feared would hurt the music industry has now swung the power to independent artists. Although this means that the big guys’ warehouses are smaller, media that you can’t hold in your hand still needs to be distributed properly to the right channels for the benefit of the artist. So how does a musician easily get their tunes onto the world’s most visited online music stores? Ditto Music. Ditto Music started in the UK nine years ago, expanded to Nashville USA and then good old Melbourne. Ditto’s client manager for Australia Sarah Hamilton is based in the Melbourne office and has plenty of time for artists who want their music distribution back in their own hands. Ditto’s digital management portfolio is huge and covers all genres of music from all over the world. “There are almost 80,000 bands we distribute to Spotify, iTunes, Rdio, Shazam and hundreds of … Continue reading GLOBAL DISTRIBUTION JUST AROUND THE CORNER
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