With Millar Jukes Photography by Anti-Ist SXSW is one of the world’s most prestigious music conferences, where the industry’s best and brightest meet to mingle, learn, perform and get their drink on. Melbourne-based musician Millar Jukes reports from the frontline of SXSW, using the festival as the perfect excuse for a little networking. I got to Austin just before the music part of South by Southwest (SXSW) – the conference has interactive and movie sessions too – and it was already buzzing. I thought getting there early would help me ease into the conference, but nothing could prepare me for the whirlwind of music, people and alcohol. Even as a muso who just wanted to experience SXSW as a punter I was able to market my band and make a ton of contacts. You can buy music badges for around $800 USD that get you into showcases and put you at the front of official parties, panels and shows. This is what I used and I found I got pretty easy access to most areas that usually have pretty intimidating lines. If you can’t swing that money then get a music wristband for $150. Not as good as the badge … Continue reading MEET & GREET @ SXSW