With Sabi Robertson Photography by Indya Connley Carol Micallef’s column in issue 1 simplified the world of self-promotion from an artist’s point of view. This month sees a similar topic, written however from the media’s point of view — the very target we, as musicians, approach daily. Mismatch is a Melbourne music blog. The team have been writing exclusively about Melbourne music since 2012. As co-founder, Sabi Robertson is hit daily with new music, interview requests and news blurbs. So how does she sort through the email noise? What turns her on and what turns her away? Find out here. First impressions A quick scan of the emails in the overflowing Mismatch inbox and I’m initially drawn to those personally addressed to me (or the four of us). Existing conversations aside, if I’ve received an email from someone new and it’s addressed to me I know straight away they’ve at least taken the time to visit the website. I’m quick to delete music submissions outside of Melbourne/Victoria. It’s not unusual for email addresses to be shared among PR companies and labels and as a result we get inundated with emails not relevant to what we feature. Standing out from the … Continue reading TAKEN SERIOUSLY OR TAKEN TO THE TRASH?