Words by Baz Bardoe Photography by Kim Lajoie Elliott Mann from Soundcorp is passionate about sound and was kind enough to share some insights and thoughts on the evolution of the making, processing and recording of music in recent years. He also provided a viewpoint on the opportunities created by the internet revolution. But first, a little background on the business… “Soundcorp was founded in 1989. We noticed an emerging market for the supply of professional audio and AV equipment outside of the corporate market. Utilising our background in the corporate AV industry we built a solid platform from which to develop the business. “Ten years ago we moved into our current retail location in South Melbourne. We designed and built what we believe is a first class retail environment. My personal favourite feature is “The Sweetspot”, our purpose built speaker listening room. It is completely acoustically treated, making it the perfect space to pick out the most important piece of studio equipment — your monitors.” When digital first popped up everyone enthusiastically embraced it. Now many people pine for classic analogue sounds and manufacturers have been quick to provide suitable products. I wondered how he felt about this? Is … Continue reading THE SWEET SPOT